Cities will soon be Obes-cities! I’ve spent part of today in a well-known Supermarket and here’s a few thoughts.
On walking in the first products I notice for sale are large boxes of sugar loaded cereal at half price. They are selling well.
To the other side of the entrance are a stock-pile of 4-packs of Crunchies, Dairy Milks, Flakes, Double Deckers, Caramels, all at a special cut down price. Most of these have been attacked and stock needs replenishing.
Just after this, and I’m not even into the main store floor area yet, are boxes of Maltesers on a special price.
Next up seasonal treats of Hot Cross Buns 2 packs of 4 for £1.50. Just behind them are nutritious (cough, cough) loaves of white bread at half price. 60p each.
The first thing in this fridge is a large display of those Rustler Microwave Burgers, ribs, hot dogs. Yes you guessed it, they are on special offer. Isn’t the marketing zero to tasty in 60 seconds? Zero to fatty in 60 seconds more like.
The end plinths of the aisles range from Biscuits, to crisps, to sugared soft drinks, etc. But hey there is one display with Volvic water on it. That must have been an error.
Bottom line is that these products are positioned where they are because they sell and they sell really, really well. Take a look in other people’s shopping trolleys when next in the so-called ‘Super’market and you’ll see what most of society decide to fuel themselves with.
What’s my point. I am not even sure, but try to get a balance when food shopping. Think about what you eat. Think ahead and PLAN what you are going to buy.
The occasional treat for a cheat meal is great, but don’t overdo it. Don’t follow the herd and be dazzled by special offers and marketing.
Go for what will do you good, make you feel energetic and make you happy in the long run (as the others are a quick fix to something that badly needs mending)
Tom @ UCB