Overfed and Undernourished

Is it any wonder why the nation is getting obese?

Cities will soon be Obes-cities! I’ve spent part of today in a well-known Supermarket and here’s a few thoughts.

On walking in the first products I notice for sale are large boxes of sugar loaded cereal at half price. They are selling well.

To the other side of the entrance are a stock-pile of 4-packs of Crunchies, Dairy Milks, Flakes, Double Deckers, Caramels, all at a special cut down price. Most of these have been attacked and stock needs replenishing.

Just after this, and I’m not even into the main store floor area yet, are boxes of Maltesers on a special price.

Next up seasonal treats of Hot Cross Buns 2 packs of 4 for £1.50. Just behind them are nutritious (cough, cough) loaves of white bread at half price. 60p each.

Ok now I’m into the main area and to be fair there is a fish counter, that seems to get little attention, and beside this is a fridge.

The first thing in this fridge is a large display of those Rustler Microwave Burgers, ribs, hot dogs. Yes you guessed it, they are on special offer. Isn’t the marketing zero to tasty in 60 seconds? Zero to fatty in 60 seconds more like.

The end plinths of the aisles range from Biscuits, to crisps, to sugared soft drinks, etc. But hey there is one display with Volvic water on it. That must have been an error.

Bottom line is that these products are positioned where they are because they sell and they sell really, really well. Take a look in other people’s shopping trolleys when next in the so-called ‘Super’market and you’ll see what most of society decide to fuel themselves with.

What’s my point. I am not even sure, but try to get a balance when food shopping. Think about what you eat. Think ahead and PLAN what you are going to buy.

The occasional treat for a cheat meal is great, but don’t overdo it. Don’t follow the herd and be dazzled by special offers and marketing.

Go for what will do you good, make you feel energetic and make you happy in the long run (as the others are a quick fix to something that badly needs mending)

Rant over………

Tom @ UCB

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2 Responses to Overfed and Undernourished

  1. tomucb says:

    Thursday Morning thoughts on keeping in shape, that relate to the post above….

    We tend to see ourselves, as a nation, as less and less active and getting more overweight and dare-I-say-it obese

    Here’s a study from a few years ago, that stated the problems in perception back then. I wonder how they are now? I talk to many people who don’t ‘exercise’ but tell me they are ‘active enough’ in their day-to day lives…. here’s some stats on that from HEA 1995 and ADS 1992 (relate to men and women, ages 16 to 74 years)

    1. Most adults believe they do enough exercise to keep fit
    2. 70% of men and 80% of women are not active enough to benefit their health (and if you don’t use it, you lose it)
    3. 90% of adults believe it is important to exercise regularly, yet only 40% do any.
    4. 80% were not aware of how much to do
    5. 2/3 of women and 1/3 of men found it difficult to walk briskly up a slight slope for a while
    6. 1/3 of men and ½ women aged between 65 and 74 do not have sufficient muscle strength or power to lift 50% of their body weight making everyday movements difficult – such as getting up from a chair without using the chair arms (squatting bodyweight in effect)

    I think this study is very relevant today, and as time goes on things get progressively worse if we don’t take the steps (literally) to keep in shape. (btw did you know a side effect of exercise is fat loss, toned muscles, more energy, looking good, clearer thinking, counteracts the set in of degenerative diseases such as heart attacks, cancer and so on….. oh you did know that…… Just checking)

    My point is this. Think about how much exercise you and your family (especially your parents) are doing. Is it enough? What is enough? If this gets enough likes I’ll post that soon.

    Tom @ UCB

  2. Pingback: Exercise, how much is enough? | Ultimate City Bootcamps :: London's Premier Boot Camp and Personal Training BLOG

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